When search engine spiders are indexing web pages and assigning them a rank on the search engine results pages they target certain keywords and key phrases. The rank that they give that website is based on the number of times that word phrase appears and a few other factors. But search engine spiders also use the number of times that other sites link to a particular site, or content on that site, to calculate the ranking for that site. So it stands to reason then that the more links that your site has from other sites the higher it will rank in the search engine listings.
What you want to do is generate deep links to your site. A deep link is to a particular page on your website instead of just to the main page. The search engine spiders track how many deep links there are to your site. So if you have lots of deep links that are linking to particular pages on your website you will get a higher search engine results ranking and you’ll get more traffic.
Deep links help your business grow in another way too. When other websites use deep links to link directly to a page on your website then you will get traffic from people that are specifically interested in that content.
For example, let’s say that you have a website about caring for your cat, and another site that is also about cats has added a deep link to a page on your website that tells readers how to pick a good cat food for their cats. You will get more visitors following that deep link than you would from a generic link because people will want to read that specific page. If the link just went to your home page they might click away rather than take the time to look around your site to find the content that they wanted to see.
Deep links can be a very effective way of reaching the kind of readers that you are targeting. So how can you get deep links from other sites to your site? You can submit deep links yourself to web directories and content directories that will provide deep links to your website content.
Tags: Deep Links, Grow Your Business, Search Engine Rankings
